Hyper-Casual Games, more than a genre
There are a variety of games that don't need to be too complex and in-depth to go viral and become big download hits.
Today we are going to get to know the Hyper-Casual Games a little more closely.
What are Hyper-Casual Games?
Surely you have ever downloaded a game and it has not been because of its history, nor because of its dynamics, nor even because of its graphics... but because of the fast and simple entertainment that it offers. That game that you open on the way to work or university, waiting in an office or for a colleague who is always late. There is no great thread to follow, nor do they require great skills: you can play them at any time.
These games are generally aimed at Hyper Casual players who are looking for quick games without the need to delve into complex narrative plots.
The "Hyper-casual games" are generally free, very addictive and usually stand out for their minimalist style.
Their boom began at the end of 2017, and with the pandemic caused by Covid-19, they took hold and gained strength. In fact, according to the pickaso.com website, interest increased by 103% globally.
Fashions and market trends
The constant improvement in the performance of smartphones has led to the birth of exclusive games that have been revolutionizing the market, games like Candy Crush, Clash Royale and Pokemon Go among others, have made it popular, and games that were previously released exclusively for PC and/or consoles, now they are launched with their "mobile" version, as is the case with Genshin Impact or Tower of Fantasy, Free to Play games that, without being Hyper Casual, bet more on the player's fun than on monetization, since that allows you to play large amounts of hours without having to wait or pay to continue the story, something that is drastically changing the gaming trend for many smartphone players.
The best-rated Hyper Casual games according to Vandal magazine are Among us, Pac-Man, Angry Birds and Moving Out.
Do not forget to try some of our totally free Hyper Casual games in our games section "The GameDev Garage".
Profitability for Studios Indies
These games have also become their business model since the conversion rate is high and the acquisition costs are low, giving rise to a large number of active players. Monetization occurs through ads and/or micropayments, which account for 90% of revenue.
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